Valor leads the seed round of Sho.ai, a Missouri based martech solution focused on the needs of rapidly evolving digital content businesses.
Founded by Sho Rust, Thomas Belhacene, and Michael Machiah, Sho.ai is an emerging cloud-native content management system that enables leading designers and brand builders to deliver a seamless experience from brand creation through engagement. The diverse leadership team has built a proprietary platform which powers agencies and enterprises to produce 2-3x the volume of high-quality work than they did before. With the founding team having spent time at Google, BCG, and Nike across digital content management and brand strategy, the Sho team has intimate awareness of the pain points large companies face daily, the complexity of how they securely and easily manage the array of evolving digital assets across layers like Adobe Creative Suite, Google Cloud, Keynote, Canva, Lightroom and others.
Building An Efficient Content Ecosystem
Sho’s cloud content platform sits atop the creative asset stack and streamlines workflows for teams by removing the need for multiple drop boxes, Google drive links, shared files, shared logins, and various digital asset storage solutions. As the world of digital content explodes, companies are needing to hire more creatives to manage the process but the addition of new digital creatives to the market is not keeping pace with demand. We believe SHO is a game changer by creating clarity about which brand assets are “of record” right now in a more fluid interface early customers credit with tripling their current volume of quality work without adding headcount.
An Antiquated Market Ripe For Innovation
Underpinned by the shift to cloud native applications, the digital content business market has grown to a $140B industry in the United States with approximately 40,000 companies growing at 30% year over year. With Sho.ai well positioned by its experienced leadership team, we believe it can replace solutions such as Dropbox, Box, and Google Drive for brand asset management while it turbocharges the workflows of design and brand teams.