Valor leads seed round in transformational Data-as-a-Service platform for connected-device ecosystems.
PrologMobile is the world’s leading Data-as-a-Service platform for mobile devices. Over the trajectory of a mobile device’s lifecycle, information and data about the device is often fragmented, incomplete or non-existent. Now, leveraging its device intelligence platform, PrologMobile supplies critical device, carrier and OEM data that determines the value and reuse path for millions of devices annually. Once siloed and seemingly inaccessible data is unified, and usable for carriers, device OEMs, distributors, and insurance providers. With Valor leading the company’s seed round, experienced global technology leader Robin Bienfait, Valor general partner, joins the board. Prior to Valor, she was a C-suite technology leader at Samsung, Blackberry and AT&T.
Why This Matters Now
With hundreds of millions of devices changing hands globally each year, PrologMobile’s ability to identify a given device’s origin, status (locked/unlocked, reported, stolen, warranty status, etc.), and network operator compatibility equips carriers and operators to drive optimal purchase and reuse processing decisions. PrologMobile helps its customers increase device sale prices, reduce returns, and enhance operational efficiency.
Research from The International Data Corporation suggests the secondary device market value could eclipse $67B by 2024 as the 5G transition fuels a surge of trade-ins and new device sales. 5G adoption rates grew 15x in 2020 vs 2019 and 35% of all units sold in 2021 were 5G units — a tremendous opportunity for PrologMobile.
Experienced Founders Blazing A Promising Growth Path
The PrologMobile founding team is a strong case of founder-market-fit. Co-founder and CEO Seth Heine has operated in the sector for 20+ years and has built several successful companies in the space including Mobile Capital Management, ecoATM, and Collective Good. His co-founder Jon Newman brings unparalleled telecom industry experience as he helped pioneer cell phone unlocking in the US in the mid 2000s. Combined, this is their seventh company in the space.
Seth and his team are sustainability leaders. He helped create the foundation of the R2 environmental protocols that is driving the greening of the industry from the inside out. Today, the PrologMobile platform drives insights and efficiencies that impact the carbon footprint of tens of millions of devices annually. Seth and Jon estimate the company can cut the industry’s carbon footprint by 60% while still improving device quality and transparency. Downstream benefits of deploying the PrologMobile data-as-a-service platform in a mobile device ecosystem include reduced return rates (RMAs), more efficient network alignment with device activations, and the streamlining of the secondary device lifecycle journey for the millions of devices passing through our platform.
Driven by the management team’s intimate knowledge of connected-device ecosystems, PrologMobile is currently providing analytics for over 20% of the global reverse supply chain for mobile devices and has demonstrated 300% YoY growth as industry stakeholders emphasize data driven decisions in mobile device supply chains.